New Delhi [India], October 12: TRESemmé took center stage at Lakme Fashion Week 2024, showcasing its latest hair styling innovations with an exclusive Styling Studio. Fashion-conscious attendees were introduced to the brand’s top-selling products, with the TRESemmé Keratin Smooth Heat Protect Spray and Keratin Smooth Serum emerging as the stars of the event. Specifically designed for Indian hair, these products became indispensable tools for guests aiming to maintain flawless hairstyles while embracing a range of heat styling techniques.
TRESemmé Keratin Smooth Heat Protect Spray: Salon-Quality Results in a Bottle
TRESemmé’s Keratin Smooth Heat Protect Spray was a standout at the Styling Studio, offering guests a salon-like experience with every application. Whether achieving a sleek blowout or a perfectly straightened look, the spray ensured participants left the event feeling as if they had just stepped out of a professional salon. Known for its versatility, the product has become a must-have for both professional stylists and individuals styling their hair at home.
The spray offers several key benefits:
- Protection from heat damage up to 230°C
- Primer-like coating that prepares hair for heat styling
- Long-lasting hold and shine
- UV protection, shielding hair from harmful sun exposure
- Frizz control for up to two days
- Infused with Argan Oil for added smoothness
TRESemmé Keratin Smooth Serum: The Ultimate Solution for Frizz-Free Hair
For those seeking a frizz-free, sleek finish, the TRESemmé Keratin Smooth Serum proved to be a game changer at the event. Enriched with Argan Oil, the serum helps tame frizz and delivers smooth, stronger hair, ensuring long-lasting control for up to 48 hours—even in conditions with 80% humidity. By applying it to damp hair, users can protect their locks from environmental stressors such as UV rays and pollution, all while adding a vibrant shine. Suitable for all hair types, the serum became a hit among attendees with a variety of styling needs.
Key features of the serum include:
- Frizz control for up to 48 hours
- Nourishment and vibrancy from Argan Oil
- Heat protection, ideal for frequently styled hair
- Environmental shield against UV rays and pollution
- Runway-Ready Results with TRESemmé
Throughout Lakme Fashion Week, the Keratin Smooth Heat Protect Spray and Keratin Smooth Serum were instrumental in helping guests achieve runway-ready looks. From sleek waves to voluminous curls, TRESemmé’s styling products ensured that each guest’s hair was protected and styled to perfection, making them indispensable additions to the event.
Expert Insights
Sairam Subramanian, Vice President of Hair Care at TRESemmé, highlighted the brand’s mission to deliver professional-grade performance with everyday convenience. “We are thrilled to have showcased the transformative power of our Keratin Smooth Heat Protect Spray and Serum at Lakme Fashion Week,” said Subramanian. “Our vision at TRESemmé is to elevate personal styling for individuals everywhere, ensuring they experience the confidence of beautifully styled, protected hair.”
Celebrity hairstylist and TRESemmé Brand Ambassador Loic Chapoix echoed these sentiments, praising the products for their performance. “The TRESemmé Keratin Smooth Heat Protect Spray and Serum are my go-to products for any styling session. The Heat Protect Spray is essential for safeguarding hair during heat styling, while the Serum delivers a polished finish that enhances every look. Together, they ensure professional, long-lasting results from the comfort of your home,” Chapoix stated.
Available Now
TRESemmé’s Keratin Smooth Heat Protect Spray and Keratin Smooth Serum are now available for purchase on Amazon, Nykaa, Myntra, Flipkart, Purplle, and TRESemmé’s official website. With these products, achieving flawless, runway-worthy hair at home has never been easier.
