LONDON, Oct. 21, 2024 — Fresha, the leading global marketplace for beauty, wellness, and self-care services, has announced a strategic investment in Yuv, an innovative company specializing in AI-driven hair color technology. This partnership aims to enhance Fresha’s offerings, solidifying its position as the go-to platform for salons and beauty professionals worldwide.
Fresha connects over 120,000 beauty businesses globally, making hair coloring a significant revenue stream for many salons. The complexity of hair coloring services has often posed challenges in precision and consistency. By integrating Yuv’s cutting-edge technology, Fresha plans to revolutionize this process, enabling salons to deliver more personalized and efficient services.
Personalized Hair Color Formulas: Yuv’s technology allows salons to save customized hair color formulas directly in customer profiles. This ensures a consistent and tailored experience, strengthening client loyalty and encouraging repeat business.
Enhanced Inventory Management: The integration offers real-time insights into product usage, automating restocking processes. This reduces waste and costs while ensuring salons are always equipped with necessary products.
Sustainability Focus: The partnership contributes to environmental sustainability by minimizing waste and promoting efficient use of resources within salons.
“Investing in Yuv aligns with our mission to provide advanced tools to beauty professionals,” stated William Zeqiri, Founder and CEO of Fresha. “This partnership adds significant value to our platform and transforms how salons operate, reinforcing our role as an industry leader.”
Francisco Gimenez, Founder and CEO of Yuv, expressed enthusiasm about the collaboration: “Partnering with Fresha allows us to revolutionize the salon experience globally. Together, we’re transforming how hair coloring is approached, making the process more efficient and personalized.”
Fresha has raised over $185 million in venture capital, facilitating transactions worth over $35 billion in gross merchandise volume. With a presence in multiple countries, Fresha enables consumers to book beauty appointments while providing an all-in-one operational platform for businesses.
Yuv, recognized for its flagship product, the yuv Lab, focuses on sustainability and innovation in the hair industry. With patented technology and refillable hair color cartridges, Yuv aims to reduce waste and promote eco-conscious practices in salons.
This partnership marks a significant step towards modernizing the beauty industry, combining technology and sustainability to enhance client satisfaction and operational efficiency.
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