Dyson has launched its Holiday Limited-Edition (LE) hair care devices in a captivating Strawberry Bronze/Blush Pink colorway, just in time for the festive season. This exclusive release draws inspiration from Dyson Farming’s strawberries, featuring a sophisticated blend of pink tones with vibrant red accents—ideal for holiday gifting.
Each year, Dyson introduces a special edition line during the gifting season, with the colors and finishes reflecting the rigorous research and development that characterize all Dyson products. For 2024, the company is not only launching these aesthetically appealing devices but also expanding into ingredient science with its first formulations.
The unique Strawberry-Blush hue originates from Dyson’s farming initiatives in the British countryside, particularly its strawberry plants. Dyson produces 1,225,000 strawberries annually through a state-of-the-art 15-acre glasshouse, utilizing a sustainable circular process that transforms crop waste into energy via an anaerobic digester.
The strawberries are carefully hand-picked by robots that assess each fruit’s quality and ripeness, ensuring consumers receive only the best in terms of nutrition, texture, and taste.
Dyson’s research team explored how natural dyes derived from strawberries interact with different materials, resulting in a spectrum of hues. The chosen pigment showcases a complex shade of pink infused with red, peach, and orange undertones. Additionally, hints of blue on the device buttons pay homage to uncut sapphires, providing a striking contrast and emphasizing the technology’s key features.
The limited edition colors will be featured on Dyson’s latest innovations:
Dyson Airwrap™ Multi-Styler: This globally awarded device uses the Coanda effect to dry, curl, shape, and tame flyaways without heat damage. It allows users to style wet hair, reducing hair care time while achieving a professional finish.
Dyson Supersonic Nural™ Hair Dryer: Equipped with advanced Nural™ sensor technology, this dryer maintains a consistent temperature of 55 degrees Celsius to protect scalp health and enhance hair shine. Its attachment learning technology remembers the last settings used, simplifying the styling process.
Dyson Airstrait™ Straightener: This innovative straightener uses air instead of hot plates to stretch and straighten all hair types, preventing heat damage. It’s engineered to provide a natural straight style while preserving the strength and health of the hair.
Dyson’s Holiday Limited-Edition hair care devices not only offer cutting-edge technology but also bring a festive flair with their stunning Strawberry-Blush colors. This unique combination of style and innovation makes them perfect for holiday gifting, appealing to beauty enthusiasts and those seeking luxurious hair care solutions.
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