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Dabur to Merge Ayurvedic Hair Care Brand Sesa in ₹325 Crore Deal

by Madonna

Dabur India Limited has announced plans to merge with Sesa Care Private Limited, pending regulatory approvals. The deal involves Dabur acquiring 51% of Sesa’s paid-up Cumulative Redeemable Preference Shares (CRPS) from current shareholder True North, a private equity fund, for ₹12.59 crore at face value.

The total enterprise value is estimated between ₹315 crore and ₹325 crore, which includes ₹289 crore in debt backed by a Corporate Guarantee from Dabur.

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Dabur’s Chairman, Mohit Burman, emphasized that the merger will enhance Dabur’s position in the hair care market by adding a premium Ayurvedic brand to its portfolio. “This deal presents exciting opportunities for growth,” he stated.

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CEO Mohit Malhotra noted that integrating Sesa’s Ayurvedic products with Dabur’s distribution network will create additional value for stakeholders and unlock new growth potential.

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Newly appointed Executive Director Abhinav Dhall highlighted that the merger fills a strategic gap and that Dabur will continue to seek further acquisition opportunities.

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This merger announcement marks the beginning of the process, with plans to file the merger with relevant authorities in the coming months, subject to necessary approvals. The final terms for the share swap and the remaining 49% CRPS will be determined at the time of filing based on valuation reports.

Sesa Care’s CEO, Sandeep Rai, expressed optimism about the merger, stating that it aims to build a stronger business with greater growth prospects.

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