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Lush Hair Launches “Hair Treatment” Line at Lagos Fashion Week, Promising Nourishment for African Hair

by Madonna

Lush Hair Nigeria made a significant impact at Lagos Fashion Week 2024 by unveiling its latest product line, “Hair Treatment.” This new range is designed to nourish and care for African hair, aligning with Lush Hair’s mission to empower women through beauty and self-confidence.

Omoruyi Bello-Osagie, Brand Manager at Lush Hair Nigeria, expressed enthusiasm for the launch, stating, “Our Hair Treatment range addresses various hair care needs, from nourishment to anti-dandruff solutions. Healthy hair is foundational to beauty and self-confidence. With our Hair Treatment, Nigerian women now have a trustworthy product to achieve their hair goals.”

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The launch during Lagos Fashion Week emphasized Lush Hair’s commitment to celebrating African beauty. Bello-Osagie noted, “Being part of this event allows us to showcase our innovation on a stage that honors African creativity. Our Hair Treatment is made with quality ingredients that support hair growth, providing both immediate and lasting results.”

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Vivian Obiano, Marketing Manager, highlighted Lush Hair’s connection to the event’s theme, “COMMUNE,” which celebrates community. “We’re excited to be part of a platform that promotes African fashion and unity. By introducing our Hair Treatment range, we reaffirm our commitment to supporting African women in their beauty journeys with products that enhance confidence and healthy hair care,” she said.

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The new Hair Treatment line received a warm reception from consumers, who praised Lush Hair for its continuous innovation. Joy Adebayo, a loyal customer, shared her confidence in the brand: “I trust Lush Hair to deliver excellent products. I’ve been searching for something that nourishes my hair and addresses dryness, and I believe this Hair Treatment is the solution.”

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Another customer, Amina Sulaimon, expressed her excitement: “It’s wonderful to see a Nigerian brand meet specific hair care needs. Lush Hair has always prioritized quality, and I can’t wait to try these treatments.”

Fashion enthusiast Ifeanyi Nwogu noted the significance of the launch at such a prestigious event. “Lush Hair’s commitment to African beauty is evident, and I’m confident this new product will meet the brand’s high standards. I expect it to keep my hair nourished and make styling easier.”

With a legacy of quality and innovation, Lush Hair Nigeria’s “Hair Treatment” line aims to set a new standard in African hair care, offering solutions for hydration, strength, and scalp health. As the brand continues to support African fashion and beauty, Nigerian women can anticipate more products tailored to their unique hair needs.

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