At 59, Brooke Shields continues to stun with her signature thick, voluminous hair—a feature she’s become just as famous for as her iconic acting and modeling career. With her age-defying mane, many have wondered how she maintains such healthy, full locks, and fortunately, Shields has shared her secret. The answer lies in her own hair care brand, Commence, which focuses on providing targeted solutions for women over 40, particularly those navigating the changes that come with aging, such as hair loss.
The Launch of Commence Hair Care
In June 2024, Brooke Shields introduced Commence, a hair care line designed to meet the needs of women over 40, a demographic often overlooked by the beauty industry. Shields, who founded the brand during the COVID-19 pandemic, aimed to give voice to women who felt underserved by the market. During the Know Your Value 50 Over 50 luncheon in October, Shields explained, “I wanted to hear from other women over 40 about how they felt society was receiving them. We often see 20-somethings in advertising, or there’s the label of menopause, but we’re left out in between.”
This inspired Commence—a brand dedicated to addressing the unique challenges women face as they age, including the impact of menopause and hormonal shifts on hair health.
Products Tailored to Mature Hair
Commence offers six core products designed specifically for mature hair, each formulated to help women regain confidence in their hair care routines. These include a detoxifying shampoo, probiotic smoothing conditioner, root serum, detangler, a 2-in-1 dry shampoo, and a 3-in-1 leave-in conditioner. The line is crafted to support hair through the natural changes that occur as women age, including thinning, texture changes, and hair loss that often coincide with perimenopause and menopause.
Shields emphasized that women over 40 often experience significant hair transformations, making it crucial to find products that cater to their evolving needs. “Hair concerns like thinning and texture changes are common as you age. We want to empower women to embrace these changes, be proud of their journey, and take control of how they want to age,” she said.
The Secret to Shields’ Healthy, Thick Hair
So, what does Brooke Shields use to keep her hair looking as full and healthy as ever? The answer is Commence—specifically, the brand’s Root Serum, which Shields herself swears by. The serum is designed to thicken and repair hair, providing cuticle protection and promoting scalp health. It nourishes, hydrates, and strengthens hair, making it safe for use on color-treated and chemically processed hair.
Key ingredients in the Root Serum include alfalfa extract, a peptide that supports the hair growth cycle; quinoa peptides, which add volume and thickness; and lactobacillus ferment, which offers antioxidant and anti-aging benefits. These powerful ingredients work together to restore hair’s vitality and help prevent further hair loss.
By creating a line that speaks directly to the needs of women navigating their 40s and beyond, Brooke Shields is not only providing effective hair care solutions but also sparking a much-needed conversation about aging with confidence and grace.
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