Alix Earle, the social media sensation and history-making Sports Illustrated Swimsuit cover model, is known for sharing her favorite beauty, fashion, and haircare products with her followers. Her influence, often referred to as the “Alix Earle effect,” has caused products to sell out almost immediately after she endorses them.
In her latest TikTok video, the 23-year-old influencer excitedly shared her admiration for the K18 Leave-In Hair Mask, a product she calls one of her “all-time favorites.” This mask, which won an Allure 2022 Best of Beauty Award, contains K18Peptide, a bond-building ingredient that repairs damage from bleach, color treatments, heat, and chemical services. The mask’s unique molecular structure allows it to penetrate deep into the hair, reconnecting broken keratin chains and restoring the hair’s health. It’s also vegan, cruelty-free, and packaged in recyclable materials.
For a limited time, the K18 Leave-In Hair Mask is available for up to 20% off at Sephora, depending on your membership tier, or you can use the code “Savings” at checkout on Sephora’s website.
“This is one of my all-time favorite products,” Earle shared in the video. “I don’t know anyone who doesn’t love it. I use it every time I wash my hair, right after I get out of the shower.” Earle, who celebrates her birthday next month, also recommended the product as a perfect holiday gift.
In addition to the Leave-In Hair Mask, Earle also swears by the K18 Biomimetic Hairscience AirWash™ Dry Shampoo, priced at $48. This innovative dry shampoo has earned her praise for its ability to refresh flat, greasy hair without leaving behind the white residue often associated with traditional dry shampoos. “It’s actually magical,” Earle said. “The first time I tried it, I was confused because it doesn’t leave any white streaks in my roots. It’s like I just got a blowout.”
With these products, Earle continues to show her commitment to high-quality haircare that works seamlessly into her busy lifestyle.
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