Parachute Naturale, one of the most trusted names in the country’s hair care industry, has unveiled a new addition to its product line: the Parachute Naturale Egg Shine Shampoo. This innovative variant, formulated with natural ingredients like Egg Protein and Coconut Milk Protein, promises to deliver stunning shine and strength to hair.
The shampoo, which is free from parabens and dermatologically tested, is designed to provide consumers with healthy, radiant hair. Egg Protein is known for its ability to enhance hair shine, while Coconut Milk Protein works to nourish and strengthen hair from the roots.
Eggs have long been a key component of hair care routines in Bangladesh, renowned for their ability to impart shine. Despite the strong odor often associated with raw eggs, women across the country have turned to this natural ingredient for its benefits. Parachute Naturale Egg Shine Shampoo addresses this challenge by offering the same advantages of egg protein, but with a pleasant floral fragrance, making it a modern and user-friendly option for those seeking natural hair care solutions.
Allen Ebenezer Eric, Marketing Director of Marico Bangladesh Limited, commented on the launch: “We are grateful to our consumers for their trust in Parachute Naturale Shampoo over the past four years. At Parachute Naturale, we strive to understand our consumers’ needs and provide accessible, effective solutions. The Egg Shine Shampoo has been developed in response to these needs, and we hope our customers enjoy this innovative product.”
The Parachute Naturale Egg Shine Shampoo is available in multiple sizes, including a 170ml bottle priced at BDT 140, a 330ml bottle priced at BDT 265, and sachets for convenience.
To promote the new launch, Parachute Naturale is running a series of campaigns across various platforms, building anticipation for the product. It can now be found at local supershops, departmental stores, grocery stores, cosmetics outlets, and online e-commerce platforms.
This new product marks a significant step in Parachute Naturale’s ongoing commitment to offering natural, effective hair care solutions for Bangladeshi consumers.
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