Blake Lively has proven that celebrity status alone is not enough to guarantee success in the beauty industry. This year, her new hair care brand, Blake Brown, has shattered expectations, making its debut as the largest hair care launch in Target’s history.
After seven years of development, the brand launched in August with a collection of eight hair care and styling products. The line reflects Lively’s personal hair care regimen, which departs from traditional norms by replacing conditioner with a mix of shampoos and conditioning masks. This innovative approach has clearly resonated with consumers.
In its first week, Blake Brown generated an impressive $16 million in media impact value, according to Launchmetrics. The products also saw exceptional in-store success. On launch day alone, the brand dominated Target’s sales, with five of its items ranking among the retailer’s top-selling hair care products.
With its groundbreaking debut and continued strong performance, Blake Brown has established itself as a rising star in the beauty industry.
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