Indica, the renowned hair color brand from FMCG giant CavinKare, has launched an innovative digital campaign to promote its new Indica Natural & Nourish Crème Hair Color. This initiative is designed to support the brand’s ongoing AddColorToYourLife campaign while highlighting the product’s key features, particularly its formulation with 30% fewer dye chemicals. This new hair color option promises a safer and smoother experience for consumers looking to cover grey hair while nourishing their strands.
The campaign’s centerpiece is an impressive CGI (Computer Generated Imagery) video, which has been designed to captivate and engage audiences. The video introduces an interactive billboard featuring a woman with long, grey hair, which transforms into vibrant shades such as Natural Black, Dark Brown, and Burgundy as the Indica Crème Hair Color pack rotates. This visual journey emphasizes the product’s ability to transform dull, lifeless grey hair into rich, healthy-looking locks with a satin-like shine. By showcasing the benefits of the new formula in a highly creative and dynamic way, Indica hopes to reinforce its position as a leader in the hair color market.
The digital initiative reflects the brand’s commitment to innovation and consumer safety, combining cutting-edge technology with an effective hair care solution.
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