Dove has introduced its new Scalp+Hair Therapy Density Boost range, accompanied by the campaign “Change Hair Density, Change Hair Destiny”. The campaign highlights the brand’s latest innovation, the Density Boost Revitalizing Scalp Serum, which promises visible improvements in hair density within eight weeks.
The serum is clinically proven to boost hair density by 10,000 strands in just two months, with a formula containing 2.5% Niacinamide and 1.5% Zinc-Peptides. These ingredients work together to strengthen hair roots and improve scalp health, providing a solid foundation for thicker, fuller hair.
An independent study on Indian women revealed that 99% experienced visible improvements in hair thickness after using the serum. The product is dermatologist-developed, easy to apply with a dropper, and free from sulfates, parabens, and dyes. It’s also PETA-approved for cruelty-free practices.
Sairam Subramanian, Vice President of Haircare at Hindustan Unilever (HUL), emphasized the importance of scalp health in hair care: “This range addresses one of the biggest concerns—thinning hair—by focusing on the scalp as the foundation for stronger, denser hair.”
Dove’s new Scalp+Hair Therapy range reflects the brand’s ongoing commitment to delivering effective, dermatologist-backed solutions for healthier hair.
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