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Advancion Launches Elevance Ultra: A Next-Gen Hair Fixative and Dispersant

by Madonna

Advancion Corp. (formerly Angus Chemical Co.) has unveiled Elevance Ultra, a groundbreaking ingredient designed to meet the growing global demand for high-performance and sustainable solutions. Built on Advancion’s aminoamyl alcohol technology, Elevance Ultra is set to transform industries like personal care, cosmetics, and beyond.

The multifunctional ingredient enhances hair fixative resins, boosts pigment dispersion, and acts as a stabilizer and neutralizer. It is compatible with both natural and synthetic ingredients, supporting cleaner, more effective personal care products, including high-alcohol formulations like hand sanitizers. Elevance Ultra is also biodegradable and boasts an excellent safety profile, outperforming traditional alternatives like AMP in various applications.

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In the hair care sector, Elevance Ultra improves the performance of hair fixative resins and spray propellants, providing corrosion protection and superior curl retention in high-humidity conditions. Available in multiple forms—anhydrous solid and aqueous solutions—it offers versatile options for formulators.

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Kathleen Havelka, Advancion’s senior vice president of research, development, and applications, emphasized the company’s commitment to providing versatile, sustainable solutions that meet stringent safety and regulatory standards. CEO David Neuberger added that Elevance Ultra sets new performance benchmarks while ensuring a top-tier safety profile, enabling customers to create high-performance, eco-friendly products for the future.

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