Eva NYC has unveiled a brand overhaul aimed at strengthening its commitment to sustainability and enhancing the customer experience. Led by Brand President Annie Kolemainen, the brand is investing in clinical testing, environmental research, and improved accessibility.
Key changes include new packaging made from 25% recycled aluminum and at least 50% post-consumer recycled plastic, reducing greenhouse gas emissions by 30%. The packaging is also more user-friendly, with translucent, squeezable bottles that showcase the product formulas.
Eva NYC is also launching new product lines, including the Repair Ritual Strength Collection, Take Care Healthy Hair Collection, and a refreshed Freshen Up Invisible Dry Shampoo. These products are designed to strengthen hair, enhance moisture, and provide oil absorption, with a new light fragrance.
Best-sellers like the Therapy Session Deep Conditioning Hair Mask and Mane Magic 10-in-1 Primer are also being revamped, maintaining prices between $13.99 and $17.99. The new products will be available online and in stores starting December 26, 2024, with additional retailers including Ulta, Target, Walmart, and CVS in early 2025.
Eva NYC’s overhaul focuses on offering effective, eco-conscious products that cater to a wide audience, ensuring both sustainability and customer satisfaction.
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