Peptides are rapidly becoming a game-changer in the haircare industry, and Tom and Mike Redmond are at the forefront of this trend with their brand, V&Co. Beauty. Known for creating iconic brands like Aussie Hair Care and Renpure, the father-and-son duo is now incorporating peptides—a powerhouse ingredient commonly used in skincare—into their haircare products.
V&Co. Beauty’s products feature a proprietary peptide blend, combining peptides, amino acids, proteins, and vitamins. This innovative formula is designed to address the needs of different hair types—curly, straight, wavy, and thick—by deeply penetrating hair follicles. The result is enhanced hydration, improved blood flow, increased volume, added shine, stronger strands, and protection against environmental stressors.
Earlier this year, the Redmonds enlisted certified trichologist and hairstylist Sophia Emmanuel as the brand ambassador. Emmanuel, who works at the Mane Advocates salon in New York City, brings her expertise to the brand, further solidifying V&Co. Beauty’s commitment to professional-quality care.
In a conversation with Happi, Tom and Mike Redmond shared their excitement about the transformative power of peptides in haircare and how their new line is designed to improve both the structure and function of hair.
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