Sustainability in beauty has come a long way, but there’s still progress to be made. One of the most significant innovations in the industry has been the rise of solid self-care products, including shampoos, conditioners, and perfumes, which offer a more sustainable and effective alternative to their liquid counterparts.
A leader in the solid hair-care movement is Ethique, a certified B-Corp beauty brand. Known for its extensive range of solid shampoo and conditioner bars tailored to different hair types and needs, Ethique has become a game-changer in the sustainable beauty space. Today, the brand expands its reach by launching in Ulta stores nationwide.
Ethique’s solid hair-care products are designed to be both potent and planet-friendly. With up to 60% active ingredients—up to 30% more concentrated than liquid alternatives—the brand’s products deliver superior results. Formulated to strict EU standards and backed by clinical trials, Ethique’s solid bars have earned over 50,000 five-star reviews from customers worldwide.
In addition to their high performance, Ethique’s products are free from harmful ingredients like microplastics, sulfates, parabens, phthalates, and silicones. The brand prides itself on its ethical sourcing practices, being Leaping Bunny certified, 100% vegan, and committed to sustainability. Ethique also donates 2% of its profits to charity.
Now available at Ulta stores and online, Ethique’s best-selling products like the Repairing Solid Shampoo, Curl-Defining Solid Shampoo, and Everyday Shine Solid Shampoo, priced at $17 each, offer a more sustainable, effective way to care for your hair. Once you try solid, you may never go back.
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