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Ceremonia Launches Talc- and Alcohol-Free Dry Shampoo with Arrowroot

by Madonna

Ceremonia is elevating hair care in 2025 with the launch of its new Dry Shampoo con Arrowroot, a groundbreaking product designed to transform the dry shampoo experience.

Unlike traditional aerosol dry shampoos, Ceremonia’s new product is a non-aerosol formula that rolls directly onto oily areas of the scalp. This unique application method provides 2.8 times more uses than conventional aerosol sprays while preventing the white cast that often accompanies many dry shampoos. Dermatologist-tested and free from talc and alcohol, the formula is gentle on the scalp, reducing irritation, inflammation, and buildup while effectively absorbing excess oil.

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Ceremonia’s CEO, Babba Rivera, highlights the brand’s commitment to providing a solution that doesn’t compromise scalp health. “Like myself, our community doesn’t want to clog their hair follicles just because of the need to refresh roots quickly, nor do they (or I) want to leave the house with white, cakey residue,” Rivera says. This innovative dry shampoo offers a cleaner, more effective alternative for freshening up without the downsides of traditional products.

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