Redken is kicking off the new year with a focus on repairing damaged hair. The brand has launched the Acidic Bonding Concentrate 24-7 Night & Day Serum, designed to combat hair damage around the clock.
This lightweight serum, suitable for both AM and PM use, penetrates seven layers of the hair to provide long-lasting protection and repair. Its key ingredients, including citric and polyglutamic acids, along with squalane, work to strengthen, hydrate, and fight frizz. According to Redken, it can deliver healthier hair in just 24 hours.
Celebrity hairstylist and Redken Ambassador Scott King calls the serum a “reset button for hair,” using it on Grammy-nominated artist Sabrina Carpenter to maintain her hair’s strength and health amid the frequent coloring and heat styling during her tour.
The Acidic Bonding Concentrate 24-7 Night & Day Serum is available for purchase on Redken.com, at Redken salons nationwide, Amazon, Ulta, and through professional stylists at SalonCentric.
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