Ashley Tisdale, best known for her role as Sharpay Evans in High School Musical, has transitioned from teen star to wellness entrepreneur with her brand, Being Frenshe. Since its debut in 2022, Being Frenshe has captured attention with mood-centric wellness products, such as body mists and oils. Now, Tisdale is expanding the brand’s reach into the hair-care industry with the launch of her new “hair wellness” line.
The new collection offers a fresh, holistic approach to hair care, focusing on scalp and hair health while integrating rituals designed to enhance mood. Rather than simply addressing hair problems, Being Frenshe’s products emphasize self-care and mindfulness. The brand explains that its hair wellness line is all about “giving love to your hair” rather than “fixing” it.
The hair-care line includes 13 products, divided into three categories: Moisture, Restore, and Clarify. The Moisture line features products like Moisture Shampoo and Conditioner, Leave-In Spray, and Ritual Refresh Dry Shampoo, all infused with the brand’s Cashmere Vanilla scent. The Restore collection includes Restore Shampoo, Conditioner, and a Reset & Renew Hair Mask in Lavender Cloud, while the Clarify range offers Clarifying Shampoo, Conditioner, and a Detox Salty Scrub, all with a Salty fragrance. With prices ranging from $15 to $18, Being Frenshe’s new line aims to turn every hair-care routine into a self-care ritual, offering a blend of effective hair care and mood-boosting scents.
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