Lidl España has partnered with Secret Code to introduce two new professional hair care ranges. The Secret Code Plex and Curly professional lines are now available exclusively at 700 Lidl stores across Spain. These affordable products provide a complete hair care routine for less than €15, making them highly competitive in the market. The ranges aim to nourish, define, repair, and strengthen hair with formulas that are free from sulphates and parabens, 100% vegan, and enriched with plant-based proteins. The Plex range is designed for straight hair, while the Curly range caters to curly hair. The Secret Code brand is known for its focus on the power of natural ingredients in its body and hair care products.
The Plex range includes four products that work to strengthen the hair with plant-based proteins, including a repairing shampoo, an intensive treatment, a leave-in conditioner, and repairing oil. These products help to reinforce the hair’s structure from the root while conditioning and protecting the surface from dryness. All products in the Plex range are enriched with Panthenol, or Provitamin B5, an active ingredient known for its repairing and strengthening properties.
The Curly range consists of four products aimed at providing flexible and defined curls. These formulas are free from sulphates, parabens, mineral oils, and drying alcohols. The full hair care routine for curly hair includes a curl shampoo, mask, gel, and cream, all enriched with ingredients like coconut oil, coconut milk, panela, and apple extract. The entire range is priced at €14.06, making it an affordable solution for those seeking to enhance their curly hair care regimen.
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