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Primark Unveils New Haircare Routine to Nourish and Restore

by Madonna

As the winter months take their toll on both our physical and mental well-being, self-care routines have become essential. Whether it’s a relaxing walk, indulging in oils and vitamins, or unwinding with a facemask, these rituals help keep us grounded and rejuvenated.

Primark has unveiled a new haircare routine designed to restore, nourish, and add a healthy shine to your hair—just in time for the colder season. The retailer recently showcased the routine in a video posted on Instagram, highlighting its easy-to-use products that promise to elevate your self-care game.

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At the core of the routine is Primark’s cordless scalp massager, which offers a gentle scalp massage to promote relaxation and well-being. With its battery-operated design, this device can be used anywhere, providing a convenient way to de-stress.

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Primark also introduced several of its haircare products available in-store, including the PS Pro Bond Pro-Repair treatment, known for its hydrating properties, and the clarifying pre-wash hair treatment, which is designed to brighten and enhance hair. Whether you’re looking for a quick fix or a long-term solution, these products aim to deliver the nourishment your hair needs.

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