Beauty tech platform Revieve has launched a groundbreaking virtual try-on tool designed to revolutionize how consumers explore and experience hair colour transformations. With its innovative features, the tool offers a seamless and immersive way for users to experiment with different hair colours, from bold, vibrant hues to subtle highlights and custom blends, all in real time.
Sampo Parkkinen, CEO of Revieve, expressed excitement about the potential of the new tool, the Hair Color Artist, stating: “This transformation in how consumers explore hair colour delivers an engaging, confidence-boosting experience. For brands, it’s an opportunity to increase conversions, grow customer loyalty, and stand out in a competitive market.”
Key Features of the Virtual Try-On Tool
Hyper-Realistic Colour Visualisation Powered by advanced Generative AI, the tool ensures every strand of hair reflects the true vibrancy, depth, and tonal variations of each shade. This creates a lifelike and immersive representation of how the colours would look in real life.
Versatile Hair Type Adaptability Whether users have straight, curly, wavy, or textured hair, the technology applies colours naturally, ensuring the result looks realistic regardless of hair type. This versatility allows a wide range of people to find a colour that suits them.
Tailored Personalisation The tool dynamically adjusts to each user’s unique features, such as complexion and hair type, mirroring the kind of consultation one might get from a professional stylist. This personalisation ensures that each virtual try-on is truly individual.
Enhanced Consumer Engagement The platform allows users to explore trending looks, experiment with colours, and make decisions through an intuitive, interactive interface. It encourages users to spend more time experimenting and discovering the perfect hair colour.
Scalable and Reliable Innovation Built on Google Cloud’s infrastructure, the Hair Color Artist ensures a high-quality experience for brands of all sizes. By combining cutting-edge AI technology with scalable solutions, it offers efficiency and luxury-level experiences.
Impact on Business and Consumer Engagement
Revieve’s new technology is poised to deliver measurable results for beauty brands. Previous implementations of the platform have led to impressive business outcomes, including:
300% Increase in Conversion Rates: Consumers feel more confident in their purchase decisions after experiencing the realistic virtual try-on tool.
30% Increase in Cart Size: The immersive try-on experience encourages users to explore more products and add additional items to their carts.
2.5x Longer Engagement Times: Users spend more time interacting with the virtual try-on, exploring different styles and colours, resulting in longer engagement times.
As Paul Tepfenhart, Global Director of Retail Industry Strategy & Solutions at Google Cloud, noted, “Generative AI has the power to create personalised experiences that help organisations foster deeper customer relationships and boost engagement.” Revieve’s partnership with Google Cloud aims to leverage AI technology to solve challenges in the beauty industry, significantly improving business performance and customer satisfaction.
With this new solution, Revieve is set to redefine how consumers approach hair colour decisions, making the process more interactive, engaging, and enjoyable while delivering measurable benefits to beauty brands.
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