Giovanni Eco Chic Beauty, known as “The Hair Care Brand of the Entertainment Industry,” will co-present the 12th Annual Make-Up Artists & Hair Stylists Awards (MUAHS) with L’Oréal Groupe on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel. The exclusive event honors the talented hair stylists and makeup artists behind Hollywood’s iconic celebrities and productions.
As a beloved natural haircare brand available in over 15,000 retailers worldwide, Giovanni is also the go-to choice for professionals in Hollywood. With its backstage presence at major events like the GRAMMYs, Oscars, Emmys, and Tonys, Giovanni has earned its “E.G.O.T.” status within the entertainment industry, recognized for its essential role in creating red carpet-worthy looks across more than 300 productions.
Founded by hairstylist Arthur Guidotti in the 1970s, Giovanni Eco Chic Beauty began as a secret in Hollywood studios, providing stylists at MGM, Paramount, and Fox with premium formulations. Under the leadership of Arthur’s son, James Guidotti, the brand has grown into a trusted name in the industry, supporting the work of professionals with its range of products, including masks, mousses, sculpting sprays, and frizz-fighters that ensure long-lasting styles.
“The MUAH Awards honor the artists who bring Hollywood glamour to life, transforming hair into iconic looks,” said James Guidotti, CEO of Giovanni Eco Chic Beauty. “For decades, Giovanni has played a key role in this creative process, supporting the industry’s best professionals behind the scenes.”
Related topics:
- 4 Effective Ways to Tame Flyaways and Keep Hair Smooth
- Does Folic Acid Really Promote Hair Growth?
- 6 Top Hair Care Tools to Try in 2025
