Sally Beauty Holdings, Inc. (NYSE: SBH) has announced a distribution agreement between its Beauty Systems Group and K18, a leading professional hair care brand. Starting April 1st, K18’s biotech-driven products, designed to repair hair damage at the molecular level, will be available at Beauty Systems Group stores in the U.S. and Canada, as well as through its e-commerce platform.
K18 has revolutionized the industry with its K18PEPTIDE™, a proprietary ingredient that restores hair in just four minutes. With over 20 billion TikTok views and multiple prestigious awards, K18’s products are beloved by professionals worldwide.
“We’re excited to offer K18’s innovative solutions to our professional community,” said Mark Spinks, president of Beauty Systems Group. “This partnership brings high-efficacy products to stylists, helping them unlock their clients’ best hair.”
The collaboration marks a significant step in Beauty Systems Group’s mission to deliver cutting-edge products to salon professionals, with K18’s science-backed, sustainable solutions now reaching even more clients globally.
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