The 2025 World Surf League Awards saw pro surfers swapping their rash guards for formal attire, and their sun- and saltwater-damaged hair for stylish, beachy looks. With the help of WSL sponsor Blu & Green, a sustainable hair care brand founded by celebrity stylist James Pecis, surfers like Bettylou Sakura Johnson and Brisa Hennessy got some serious hair TLC.
Pecis, who has worked with celebrities like Billie Eilish and Lily-Rose Depp, founded Blu & Green after a moment of inspiration while surfing. He realized the beauty industry needed a more sustainable solution, leading to the creation of the brand that now features clean formulations and plastic-free packaging. This eco-conscious philosophy aligns with the WSL’s commitment to ocean preservation and environmental responsibility, making them ideal partners.
Surfers have embraced Blu & Green’s products, especially the Weekly Repair Mask, which helps heal hair from the harsh effects of frequent surfing. At the 2025 awards, session stylist Adlena Dignam styled attendees with bombshell blowouts, spiky top knots, and classic beach waves, all using Blu & Green’s sustainable products. It was a perfect blend of surf culture, sustainability, and glamorous hairstyles.
Related topics:
- NEQI Launches Luxurious 2-in-1 Hair Perfumes
- Giovanni Eco Chic Beauty Co-Presents 2025 MUAHS Awards with L’Oréal
- Hairstylists Exposed to Harmful Chemicals in the Workplace
