Schwarzkopf® Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray have won the 2025 Product of the Year USA Awards, recognized for their innovation in the Beauty category. The awards are based on a national survey of 40,000 American shoppers conducted by Kantar, a global leader in consumer research.
With over 125 years of expertise, Schwarzkopf® continues to lead with professional-quality color. The Keratin Root Permanent Color provides 100% gray coverage in just 10 minutes, leaving hair strong and healthy. The Keratin Root Temporary Color & Thickening Spray offers instant gray coverage with a non-irritating, ammonia-free formula that dries quickly and washes out with the next shampoo. Both products are available in three shades—Black, Dark Brown, and Light Brown—and are suitable for all hair types.
The Product of the Year award highlights the most innovative products in the market, helping consumers navigate the overwhelming variety of options available. “We are proud to have our Keratin Root products recognized for their innovation and quality,” said Christopher McClement, Senior Vice President of Marketing at Henkel Consumer Brands USA. “This distinction reinforces our commitment to providing reliable, high-quality hair care solutions.”
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