Everist, the skin care-led hair care brand founded by Jayme Jenkins and Jessica Stevenson in 2021, has successfully closed a funding round led by Sandbridge Capital, with participation from existing pre-seed investors. While the financial details of the round remain undisclosed, the brand is celebrating a year of profitable growth and continued success.
Everist’s unique approach to hair care focuses on waterless formulas, using aloe and glycerin as the base, resulting in products that are 50% skin care and leave a significantly smaller carbon footprint—77% smaller compared to many competitors. After spending its first years refining products, packaging, and messaging to its community, the brand is now poised for even greater growth.
With a strong emphasis on its direct-to-consumer sales channel, Everist has seen exponential growth, making it a pivotal moment to expand further into retail. The brand plans to split its sales 50-50 between direct-to-consumer and retail, ensuring accessibility across various platforms and strengthening brand awareness in the process.
Sandbridge Capital, known for its successful investments in brands like Ilia, Youth to the People, and Thom Browne, sees immense potential in Everist, especially with its combination of effective products and sustainability. Ken Suslow, the managing partner of Sandbridge, highlighted Everist’s standout position in the market, calling it a modern brand that successfully combines innovation with social responsibility.
Everist’s core audience includes women aged 40+, but the brand is looking to broaden its demographic reach, offering products that cater to those dealing with dry scalp and hair texture changes. With several new products in the pipeline, including those focused on scalp wellness, Everist remains dedicated to providing natural, high-performance hair care solutions.
As Everist continues to grow, it remains committed to delivering results-driven formulas, fostering a loyal consumer base, and driving positive change in the beauty industry.
Related topics:
- Kristin Ess Hair Debuts First-Ever Hair Artistry Team
- Expert Reveals Essential Steps for Shiny Hair and Promoting Growth
- Tulsi: A Natural Solution for Stronger, Dandruff-Free Hair
