Courtney Adeleye, the renowned beauty mogul and entrepreneur, is making her return to the hair care industry with the launch of Watch & Sea Beauty, an innovative brand focused on harnessing the rejuvenating power of marine ingredients. The brand’s debut collection, The Flourishing Collection, blends cutting-edge scientific research with the healing properties of the ocean, offering a transformative solution for all hair types and textures.
Adeleye, who has long been a leader in developing science-backed hair care solutions, first rose to prominence with her successful brand, The Mane Choice. With an initial investment of just $500, Adeleye grew the brand into a multimillion-dollar business, achieving over $100 million in sales within six years. Her expertise in both science and business has now paved the way for the launch of Watch & Sea Beauty, a brand built on a holistic approach to hair health.
“I’m thrilled to return to the hair care space with The Flourishing Collection—the culmination of my journey, passion, and dedication to empowering women to feel confident in their hair,” says Adeleye, CEO of Watch & Sea Beauty. “We believe the ocean holds the secrets to true rejuvenation, and by incorporating ingredients like sea kelp and seaweed extract, we unlock the transformative power of nature to enhance hair health.”
The Flourishing Collection features ten products, each infused with nutrient-rich seaweed and sea kelp. These ingredients provide comprehensive solutions for every stage of the hair care routine, from cleansing and conditioning to styling and repairing. Combining years of scientific research with nature’s healing properties, the collection promises to deliver healthier, stronger, and more vibrant hair for every user.
With this new venture, Courtney Adeleye continues to lead the way in innovation within the beauty industry, offering a purposeful approach to hair care that embraces both nature and science.
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