Beyoncé’s highly acclaimed hair care brand, Cécred, is preparing for a major retail expansion with a new partnership with Ulta Beauty. Starting April 6, the brand will be available at more than 1,400 Ulta Beauty locations across the U.S. and on the retailer’s official website, making it accessible to millions of beauty enthusiasts.
The collection will feature Cécred’s Foundation range, which includes fan-favorite hair products, as well as the newly launched styling tools. Along with these offerings, the partnership will also include a significant in-store presence, including life-sized displays and enhanced bottle visibility, making the brand impossible to miss.
In an exciting twist, the Cécred brand will also be integrated into Ulta’s salons, marking the first-ever collaboration of its kind. The partnership aims to provide a full 360-degree experience, combining retail and salon services for an immersive experience for customers.
“We’ve built a deeper connection with our community over the past year, and our partnership with Ulta Beauty brings us one step closer to getting Cécred into the hands of millions of people across the country,” said a representative from Cécred.
Ulta Beauty’s CEO, Keecia Steelman, expressed excitement about the partnership, noting Ulta’s commitment to amplifying BIPOC founders and the brand’s massive footprint, which includes 1,450 stores and 44 million active loyalty members.
Cécred’s impressive achievements over the past year include winning 30 industry awards, receiving over 18,000 five-star reviews, and exceeding sales projections with products like the Restoring Hair and Edge Drops. This retail launch signals the next step in Cécred’s ongoing success.
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