Wet Brush and Goody have teamed up with LoveShackFancy for an exclusive 2025 collection of hair brushes and accessories. The limited-edition line, available only at Target, Target.com, and select LoveShackFancy stores, features 35 stylish items, including brushes, hair ties, headbands, scrunchies, clips, and bows, all adorned with LoveShackFancy’s signature prints.
Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, shared her excitement about the collaboration, saying, “These pieces, now with our signature prints, are the ultimate on-the-go accessories.” The prints feature the brand’s signature whimsical, romantic, and feminine aesthetic, bringing a unique touch to everyday haircare essentials.
The affordable collection ranges from $7.99 to $17.99, offering a fashionable way to incorporate LoveShackFancy’s iconic designs into beauty routines. This collaboration marks the first partnership between Beauty by Imagination (BBI), the parent company of Wet Brush and Goody, and a fashion brand. Doug Gillespie, CEO of BBI, emphasized the collaboration’s significance, highlighting how it blends fashion-forward designs with the brand’s commitment to quality and functionality.
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