Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, has launched the Philips 2-in-1 Airstyler (BHA531/10), an innovative hairstyling tool designed to provide voluminous, salon-worthy hairstyles at home while significantly reducing hair breakage. This new addition to Philips’ personal grooming lineup promises to deliver 50% less hair damage compared to traditional styling methods.
Addressing the Hair Care Concerns of Indian Women
Philips has long understood the concerns of its consumers, creating products that address real needs. In India, where hair health is deeply intertwined with personal identity and self-expression, hair breakage, thinning, and hair fall are major worries for many women. According to recent surveys, more than 80% of women in India list hair fall as a primary concern. The new Philips 2-in-1 Airstyler is designed to tackle these issues head-on, offering a solution that provides both voluminous styling and protection for hair health.
Innovative Technology for Healthier Hair Styling
The Philips 2-in-1 Airstyler features advanced technology, including Even Heat Distribution, argan oil-infused ceramic plates, and 4x ionic conditioning, all working together to give users beautifully styled, voluminous hair while minimizing hair damage. The tool includes two styling attachments: a paddle brush for a naturally straight, voluminous look and a 38mm round brush for relaxed waves. With these features, users can achieve up to three times more volume while significantly reducing hair breakage by 50%.
Statements from Industry Leaders
Vidyut Kaul, Head of Personal Health for Philips Growth Region (JAPAC, ISC, META & LATAM), commented, “The Philips 2-in-1 Airstyler is a testament to our commitment to continuous innovation. We recognize that consumers desire voluminous, salon-quality hair at home, but hair health concerns, like breakage and thinning, often hold them back. This launch addresses those concerns, offering a premium solution for styling with confidence, while keeping hair healthy.”
Albinder Dhindsa, Founder and CEO of Blinkit, added, “Beauty and personal care are essential segments for us, and we are thrilled to collaborate with Philips India for the launch of the 2-in-1 Airstyler. Now, customers can get it exclusively on Blinkit, with delivery within minutes.”
Key Features of the Philips 2-in-1 Airstyler
Two Styling Attachments: A paddle brush for straight, voluminous hair and a 38mm round brush for relaxed waves.
Even Heat Distribution Technology: Prevents overheating, maintaining hair’s natural shine and health.
4x Ionic Conditioning: Helps control frizz for a smooth, chic look.
Argan Oil-Infused Plates: Offers smooth gliding, ensuring effortless styling without hair damage.
Conclusion
The Philips 2-in-1 Airstyler is a game-changer for those seeking voluminous, healthy hair without the worry of damage. With cutting-edge technology, thoughtful design, and a focus on hair protection, this new tool brings salon-style results to the comfort of home. Now available exclusively on BlinkIt, the Airstyler is set to revolutionize the at-home styling experience for women across India.
Related topics:
- RevitaLash Cosmetics Launches Digital Series to Educate on Lash Serums
- Vedic Pride Unveils Ayurvedic Hair Care Combo for Effective Hair Fall Control
- CK Regeon Inc. Launches Heribon and HairRegeon to Revolutionize Scalp Care
