Tracee Ellis Ross’s PATTERN Beauty is expanding its popular Palo Santo collection with two new products: the Palo Santo Hydration Shampoo and Palo Santo Curl Gel.
Infused with a signature scent of mint, citrus, and a woody fragrance, the new additions complete the luxurious line that includes Leave-In Conditioner, Curl Mousse, Medium Conditioner, and Styling Cream. The Hydration Shampoo gently cleanses and boosts moisture by up to 30%, while the Curl Gel offers medium hold, enhanced curl definition, and extra shine without flakes or crunch.
PATTERN Beauty is known for its focus on kinkier textures, and its line includes heat tools such as the 3-in-1 Interchangeable Curling Iron and Blow Dryer in a unique “caramella” color.
Ross, inspired by her own experience with heat damage, created the brand to help others embrace their natural curls while offering tools to experiment with new styles. “I wanted to reintroduce heat in a way that keeps the health of your hair intact,” she explained.
PATTERN Beauty continues to cater to those looking for high-quality, functional hair care products that also celebrate beauty and individuality.
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