Ulta Beauty is set to host its first-ever immersive beauty event, “Ulta Beauty World,” in San Antonio, Texas, on Saturday, April 26, 2025. This experiential event will run from 9 a.m. to 4 p.m. CT, with doors opening at 8 a.m. CT, offering attendees a full day of exclusive beauty experiences. Guests will have the chance to meet brand founders, attend live hair and makeup tutorials hosted by Ulta Beauty stylists, and enjoy on-the-spot product sampling from top beauty brands across makeup, skincare, hair care, and wellness categories.
The event will feature curated swag bags packed with products from leading beauty and wellness brands. Additional highlights include an interactive design studio for personalized fashion products, live DJ music, refreshments from mobile food carts, and an exciting opportunity to win a designer handbag filled with over $1,000 worth of beauty essentials.
“We know there’s nothing quite like the power of beauty to create, connect, and bring people together,” said Kelly Mahoney, Ulta Beauty’s Chief Marketing Officer. “With Ulta Beauty World, we’re offering an immersive playground for beauty discovery, bringing to life the possibilities that lie within each of us. We’re excited to welcome beauty lovers of all ages and celebrate the best of beauty in a unique and unforgettable way.”
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