Premium Ayurvedic hair care brand Fable & Mane has announced Bollywood actress Kareena Kapoor Khan as its Global Brand Ambassador. The collaboration is set to launch with a new campaign in April 2025, where Kapoor Khan will be featured in a serene, dreamlike space that highlights the transformative power of Ayurvedic rituals.
A Connection to Ancient Wisdom and Modern Self-Care
In the campaign, Kapoor Khan expresses her admiration for Fable & Mane’s unique blend of ancient Ayurvedic wisdom with modern self-care practices. The actress, known for her roles in iconic films like Omkara and Jab We Met, shared her thoughts, saying, “I am drawn to Fable & Mane’s commitment to ancient wisdom and modern self-care. Their approach is a simple yet potent symbol of self-love, a reminder to prioritize our inner and outer beauty, and celebrate the richness of our heritage.”
A Brand Inspired by Heritage and Mindfulness
Founded in 2020 by siblings Nikita and Akash Mehta, Fable & Mane celebrates South Asian heritage and emphasizes mindfulness in self-care. The brand’s focus on rituals and natural ingredients highlights its commitment to using time-honored Ayurvedic practices to promote hair health and wellness.
Fable & Mane’s hero product, the HoliRoots Hair Oil, is a blend of powerful Ayurvedic ingredients like ashwagandha and amla, designed to nourish the scalp and strengthen hair roots for a healthier, shinier look. This product aligns with the brand’s mission of combining natural ingredients with wellness rituals to enhance beauty from within.
A Dream Partnership
The Mehta siblings expressed their excitement about the partnership, stating, “We are honored to welcome Kareena as Global Ambassador for Fable & Mane. Kareena truly embodies strength, confidence, and a deep connection to our shared heritage. As founders who grew up inspired by her, this partnership is a dream come true. Together, we aim to inspire individuals worldwide to awaken through rituals and celebrate their inner beauty.”
Conclusion
With Kareena Kapoor Khan on board as the Global Brand Ambassador, Fable & Mane looks poised to strengthen its presence in the beauty and wellness industry. The collaboration not only emphasizes the brand’s dedication to blending traditional Ayurvedic wisdom with modern self-care practices but also offers a powerful reminder of the importance of inner and outer beauty. This partnership is expected to inspire people worldwide to embrace their heritage and explore the transformative power of Ayurvedic rituals.
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