Dyson continues to lead the charge in the hot tools space with the launch of its latest innovation, the Dyson Supersonic™ r. This redesigned version of the world-famous Dyson Supersonic™ Hair Dryer promises to revolutionize your hair-care routine by being lighter, smaller, and more precise than ever before.
Officially launching on Thursday, March 6, on Dyson’s website, the Supersonic™ r takes everything consumers love about the original model and improves on it. It’s 20% lighter and 30% smaller than its predecessor, making it more comfortable to hold and easier to maneuver. The new design also introduces a unique, curved “r” shape, providing a more ergonomic fit that ensures the dryer fits comfortably in your hand for better control while styling.
Inside, Dyson has upgraded the technology that powers the Supersonic™ r. It now features a streamlined heater, the powerful Dyson Hyperdymium™ motor, and advanced smart sensors in every attachment. These sensors continuously monitor and adjust the airflow and temperature depending on which attachment is being used, ensuring precise styling while reducing the risk of heat damage. With three airflow settings, four heat modes, and LED indicators located directly on the handle, users will find the controls more intuitive and easier to operate than ever before.
Additionally, Dyson is introducing a new hero colorway—Ceramic Pink—which will be available across all Dyson hair tools moving forward, giving the iconic dryer a fresh new look. The Supersonic™ r marks a significant step forward for the brand, offering both enhanced functionality and style.
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