Lola from Rio, one of Brazil’s top beauty brands, is celebrating a major milestone in its international journey with an exciting expansion into Walmart USA, Walmart Puerto Rico, and Navarro, a retailer within the CVS Health family that serves the Hispanic community in South Florida. This strategic move aims to share the richness of Brazilian hair care with the world, making Lola from Rio’s innovative and inclusive products accessible to even more customers.
Expanding Reach Across Key Retailers
Navarro stores in South Florida have already started offering Lola’s popular products, while Walmart USA and Walmart Puerto Rico will begin their rollouts in March. This expanded availability marks a significant step in the brand’s mission to bring its high-performance, vegan, and sustainable hair care solutions to a global audience.
A Legacy of Brazilian Beauty
Founded in 2011, Lola from Rio has quickly established itself as a trailblazer in Brazil’s beauty industry. The brand offers a wide range of products designed for all hair types—from straight to wavy, curly, and coily—ensuring that everyone can find a solution for their unique hair care needs. Known for its dedication to embracing diversity, Lola from Rio has become a household staple in Brazil, and with this new push into international markets, it’s poised to introduce Brazilian beauty traditions to an even larger audience.
Best-Selling Products Now Available
As part of the brand’s expansion, several of its beloved collections—Rapunzel, Meu Cacho Minha Vida, Morte Súbita, Xapadinha, and Ela É Carioca—are now available at major retailers. Walmart USA shoppers will be able to find top-selling items like Rapunzel Tonic, Milk Spray, and Shampoo. Meanwhile, Walmart Puerto Rico will offer an expanded selection of products, including additional options from the Rapunzel, Meu Cacho Minha Vida, and Morte Súbita lines. Navarro will carry a curated selection of essential Rapunzel and Meu Cacho Minha Vida products.
Sustainability and Inclusivity at the Core
What sets Lola from Rio apart is not only the effectiveness of its formulas but also the heart and heritage behind each product. Inspired by Brazil’s rich beauty rituals, the brand carefully selects natural ingredients that nourish, strengthen, and restore hair. Lola’s commitment to sustainability is just as strong, with eco-friendly packaging made from P-Life resin, a material that degrades in just four years and aids in plant germination. The brand’s products are vegan, cruelty-free, and the packaging is 100% recyclable, reinforcing Lola’s leadership in conscious beauty.
Embracing a Diverse Consumer Base
As part of this international push, Lola from Rio is also updating its packaging. For the first time, the brand will transition from Portuguese/English labeling to English/Spanish, ensuring greater accessibility for its growing U.S. and Puerto Rican customer base. This shift underscores Lola’s commitment to inclusivity and its understanding of the diverse communities it serves.
Looking Ahead
“We are incredibly proud to bring a piece of Brazil to a wider audience,” said Katherine Moron, CEO of Tu Azul, the distributor responsible for bringing Lola from Rio to the USA. “Lola from Rio embodies the vibrancy and authenticity of Brazilian beauty while championing sustainability and inclusivity. This expansion allows more people to experience our innovative formulations and thoughtfully crafted products, designed for every hair type and need.”
Conclusion
Lola from Rio’s global journey is just beginning. With its signature playful branding, high-performance formulas, and deep appreciation for all hair textures, the brand is set to become a household name far beyond Brazil. Now, customers across the U.S. and Puerto Rico can discover the beauty of Brazilian hair care—designed for every hair type, every need, and every person.
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