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RASIX Launches Scalp Serum Targeting Aging Consumers

by Madonna

RASIX, a Japanese brand owned by FARWESTCo Ltd, has expanded its product range with the launch of the rDDS Scalp Essence, a scalp serum designed specifically for aging consumers. The product contains nicotinamide mononucleotide (NMN) and plant polyphenols, which target common hair and scalp concerns associated with aging.

Founded in 2022, RASIX initially focused on skincare and dietary supplements, using NMN as a key ingredient in its formulations. The brand has since ventured into the hair care market with the goal of helping consumers maintain their well-being and live life on their terms, regardless of age. The rDDS Scalp Essence is the second product in RASIX’s hair care line, following the release of its scalp shampoo.

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The rDDS Scalp Essence utilizes advanced nanotechnology to deliver active ingredients directly into the scalp, improving hair growth, boosting scalp vitality, and increasing hair volume and elasticity. NMN is a key component in this formula, known for its potential to support hair health and overall body vitality.

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Other beneficial ingredients include tocopherol acetate (vitamin E), which helps reduce dryness, scalp flakiness, and hair breakage, while also repairing damage caused by heat styling and environmental stress. The product also features a blend of plant polyphenols, such as red perilla seed extract, strawberry fruit extract, and lychee seed extract, each chosen for their antioxidant, anti-inflammatory, and moisturizing properties.

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RASIX emphasizes that the rDDS Scalp Essence is free from additives like UV absorbers, synthetic fragrances, and wheat-derived ingredients, making it safe for use even on sensitive skin.

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