Beko continues to set new benchmarks in innovative, people-centric design, earning six prestigious iF DESIGN AWARDS 2025 across its Whirlpool, Grundig, and Indesit brands. These wins, spanning Product, User Experience (UX), and Communication disciplines, highlight the company’s commitment to combining functionality, sustainability, and intuitive design to enhance everyday life. The iF DESIGN AWARD, hosted by Hannover-based iF International Forum Design GmbH, is among the most fiercely competitive global honors in the design world and has epitomized outstanding design quality for over 70 years.
Whirlpool secured three awards for its W Collection, with wins in both the Product and User Experience categories. Grundig earned two awards for its user-driven innovations, including the Elementa Hair Care Family and the Heat Pump and Controller Mobile App. Indesit claimed one award for its “Sound of Collaboration” digital marketing campaign, which emphasizes the brand’s mission to inspire harmony and equality in households.
The entries from Whirlpool, Grundig, and Indesit had to excel in a field of over 10,000 submissions from 66 countries. The winners were chosen by a distinguished jury of 131 independent experts, who assessed each entry based on five key criteria: idea, form, function, impact, and differentiation. These awards reaffirm Beko’s dedication to creating innovative, sustainable solutions that enhance daily living while focusing on user experience and cutting-edge design.
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