Bitelab has introduced its renowned haircare brand, Lilyeve, to the U.S. market through Amazon. A leader in South Korea’s beauty industry, Lilyeve specializes in advanced solutions for hair loss, and its launch in the U.S. marks a major step in the company’s global expansion.
Lilyeve’s flagship product, Growturn, is a hair-loss treatment serum developed specifically for women. It has already achieved significant success in South Korea, with over one million units sold and recognition as the top haircare product in a leading national drugstore. Growturn has since expanded to Japan, Singapore, and Malaysia.
The serum uses third-generation Houttuynia cordata exosome technology and includes three patented ingredients that help reduce hair loss and improve scalp health. Its cooling menthol component soothes the scalp and optimizes hair growth conditions.
A key feature of Growturn is its 76-tip brush applicator, which ensures easy, hygienic application on both dry and wet hair without residue. Its lightweight, non-greasy formula makes it ideal for daily use.
“Growturn not only offers comfort but also targets the root causes of hair loss for a professional-grade scalp care experience at home,” said a Lilyeve representative.
Clinical testing shows a 75.6% reduction in hair loss and a 31.7% decrease in scalp heat. The serum is fragrance-free and contains natural ingredients like cistus flower and white edelweiss, making it gentle for sensitive scalps.
Growturn is now available on Amazon, providing U.S. customers with easy access to high-quality haircare solutions.
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