L’Oréal Paris has entered into its first-ever football club partnership, teaming up with Arsenal Football Club to become the official men’s hair care partner. The collaboration will highlight L’Oréal’s Elvive brand, specifically focusing on the Elvive Growth Booster collection, which is designed to combat hair thinning and promote healthier hair.
The Elvive Growth Booster range, scientifically backed by aminexil-r, targets hair loss by reducing collagen thickening around the hair root. The collection includes an Anti-Hair Loss Shampoo, Hair Thickening Conditioner, and Anti-Hair Loss Scalp Serum.
As part of the partnership, L’Oréal Paris will run advertisements at Arsenal’s stadium and on the club’s social media platforms, with paid campaigns targeting TikTok and Meta featuring key Arsenal players.
Amélie Fortier-Cyr, General Manager at L’Oréal Paris UK&I, expressed excitement about the collaboration, stating that the partnership with Arsenal, a team synonymous with resilience, excellence, and performance, aligns perfectly with L’Oréal’s values. “We look forward to showcasing our innovative Elvive products to both the club and its supporters,” she added.
Juliet Slot, Chief Commercial Officer at Arsenal, welcomed the partnership, noting L’Oréal’s focus on innovation and performance aligns well with the club’s goals. The partnership reinforces L’Oréal’s commitment to offering unisex products that cater to everyone, empowering individuals to feel confident, regardless of gender.
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