Be Here, a luxury salon founded by seasoned industry professional Vee Vargas, has been named a finalist for the prestigious 2025 Most Inspiring Salon award by the North American Hairstyling Awards (NAHA).
This recognition highlights Be Here’s dedication to exceptional service and care, aligning with the values championed by the My Salon Suite franchise for professionals in the beauty industry.
“I’ve found it incredibly rewarding to create a salon environment where clients can take a step back from their busy lives, and My Salon Suite has provided me with the freedom to build a business that reflects my vision of self-care and inclusivity,” said Vargas. “This recognition from NAHA is a reminder of how important community involvement is, and it’s an honor to be recognized for efforts that extend beyond hairstyling, especially through my work with Be Infinite.”
Promoting Inclusivity and Empowerment
Vargas, who has over 13 years of experience as a hairstylist, launched Be Here in Oakland, CA, within the My Salon Suite network. The space offers a tranquil and personalized experience, focused on relaxation and individualized service. Beyond the salon, Vargas is committed to fostering inclusivity and accessibility in the beauty industry.
In 2022, she founded Be Infinite, a nonprofit cosmetology apprenticeship program that aims to provide marginalized communities with pathways to economic empowerment. The program blends trauma-informed teaching with a comprehensive curriculum that equips aspiring beauty professionals with both technical skills and emotional intelligence.
Sustainability in Beauty
In addition to her work with Be Infinite, Vargas is dedicated to sustainability. Be Here is a Certified Sustainable Salon, committed to the mission of “Keeping People and the Planet Beautiful.” The salon successfully diverts more than 95% of its waste from landfills, preventing over 45 pounds of beauty waste from being discarded in 2024 alone.
“Vee has gone above and beyond to build a salon that prioritizes wellness and community impact,” said Susan Boresow, president of My Salon Suite. “We’re proud to see NAHA recognize Vee and Be Here for their far-reaching influence in the beauty industry. We look forward to seeing how she continues to grow her mission.”
Conclusion
Vee Vargas’s dedication to creating a holistic beauty experience, fostering inclusivity, and supporting sustainability has positioned Be Here as a standout within the beauty industry. As a finalist for the 2025 Most Inspiring Salon award, Be Here serves as an example of how salons can be spaces of both personal and community growth. Vargas’s work not only elevates the beauty experience but also leaves a lasting impact on future industry leaders and the planet.
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