At Penn State, Black students often face challenges finding hair care services that cater to their specific needs. In response, some students have turned to entrepreneurship, offering haircuts, loc retwists, and other services to their peers.
Courtney Richardson, a fourth-year biobehavioral health student, specializes in locs and protective styles. She started doing hair for her friends and roommates, and word of mouth turned it into a business. “Hair care is about self-care, and college can be stressful,” she said. Richardson uses Instagram and Booksy to schedule appointments. She believes that helping others embrace their natural hair is part of a self-love journey.
Elijah Vega, a fourth-year management information systems student, cuts hair in his apartment or clients’ homes. Specializing in fades and lineups, he wanted to provide affordable services for college students. “Barbershops here upcharge students, so I wanted to offer a more affordable option,” he explained. Vega’s entrepreneurial spirit also helped him secure an internship, demonstrating the personal and career growth that can come from small businesses.
Trinity Thompson, a second-year nursing student, offers services like sew-ins and twists. Inspired by her mom, a cosmetologist, Thompson started her business this year via Instagram. She noticed a lack of Black hair care services at Penn State, and wanted to provide them. “Black hair care is an important part of our identity,” she said. Thompson guides students through hair care and braiding, helping them embrace their natural texture.
These students not only meet an essential need but also create a sense of community for Black students at Penn State, highlighting the power of entrepreneurship in fostering support and connection.
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