Olive Tree People has introduced the H90 Hydroxytyrosol Hair Oil Serum, a waterless beauty product designed to nourish both the scalp and hair. Featuring hydroxytyrosol, a potent antioxidant known for its impressive ability to neutralize free radicals, this serum offers up to 1285% more antioxidant power than Vitamin C. The serum’s main purpose is to protect against environmental stressors while supporting the health of the scalp and hair.
As the first brand to incorporate hydroxytyrosol in hair care formulas, OLIVEDA has taken a significant step in bringing cutting-edge science to the beauty industry. The H90 serum blends cold-pressed arbequina olive oil, sea buckthorn oil, lavender oil, and ylang ylang oil—ingredients selected for their bioactive properties—while avoiding common filler oils such as jojoba, coconut, and almond. This focus on potency over filler reflects a growing shift in the beauty industry toward purity and efficacy.
The serum works synergistically with other OLIVEDA products, including the H22 Hair and Scalp Treatment and H23 All Hair Types Shampoo, both powered by olive leaf elixir. Together, they create a powerful haircare routine that targets scalp health, rejuvenates the hair, and combats environmental damage.
Trend Themes
Waterless Beauty Innovations – Beauty brands are embracing waterless formulas to create more sustainable products that conserve water and offer more concentrated ingredients.
Antioxidant-infused Haircare – The rise of antioxidants, such as hydroxytyrosol, in haircare products is marking a new era of protecting and enhancing hair and scalp health at the molecular level.
Natural Oil Blends – Consumers are shifting towards hair products crafted with natural, bioactive oils that promise purity and potency, avoiding common filler oils.
Industry Implications
Sustainable Beauty – The movement towards waterless beauty is revolutionizing the beauty industry, promoting environmentally friendly and resource-efficient products.
Haircare Products – Antioxidant-rich haircare is setting new standards, offering effective solutions for long-term scalp and hair health.
Natural Personal Care – With an increasing preference for natural ingredients, consumers expect cleaner, more effective beauty products that align with their values for sustainability and purity.
Conclusion
Olive Tree People’s H90 Hydroxytyrosol Hair Oil Serum sets a new standard for natural, antioxidant-rich haircare. With its focus on purity, environmental sustainability, and the inclusion of a potent polyphenol, this serum offers consumers an effective, luxurious solution to enhance scalp and hair health. As the beauty industry continues to evolve, products like this demonstrate the growing demand for cleaner, more potent formulations that benefit both people and the planet.
Related topics:
- The Link Between Smoking and Hair Loss: What the Experts Say
- How to Keep Your Hair Healthy as It Ages: Tips from Stylists
- Australian Hair Care Brands to Make Major Debut at Cosmoprof Bologna
