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Mosh’s OOH campaign shows how far hair loss treatment has come

by Madonna

Men’s online health platform Mosh has launched an outdoor takeover, with more than 1,000 ads across Melbourne featuring a message to highlight how far hair loss treatment has come since the 70s and 80s.

‘Not your dad’s hair clinic – smarter hair loss with Mosh’ harks back to the days when housing was cheap and university was free but unfortunately for Boomers, hair loss treatments were mysterious and expensive.

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Mosh senior marketing manager Alexandra Aguirre said it’s a fun campaign to make men aware that hair loss doesn’t have to be an inevitable fate.

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“When guys think about getting treatment for hair loss, many can be apprehensive,” Aguirre said.

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“After years of associating hair loss treatments with retired cricket players, laser hats or secret trips to Turkey, they’re just not sure what their treatment options are.

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“But, times have changed and so has the efficacy and access of affordable hair loss treatments.”

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