NEW YORK, NY — April 10, 2025 — NU Standard made a high-impact appearance at the 2025 International Beauty Show (IBS) in New York, spotlighting its advanced Hydrasilk Professional In-Salon Product Line in a collaborative main stage presentation with Texture vs. Race (TVR).
The live showcase, led by TVR founder Keya Neal, brought together renowned celebrity and industry stylists Kia Sterling, Dominique Lyvar, A.J. Small, and Dinah LeFranc. The presentation aimed to elevate awareness and education around textured hair care, demonstrating the transformative results of the Hydrasilk system in both health and styling versatility.
Hydrasilk stood out across IBS education sessions, with live demonstrations highlighting the product’s ability to strengthen and nourish textured hair. Attendees witnessed firsthand how the treatment supports healthier hair and empowers creative expression—further underscoring NU Standard’s mission to revolutionize salon-grade textured hair solutions through science-backed innovation.
Looking Ahead: Texture vs. Race Summit Set for May
Following their success at IBS, NU Standard and TVR will continue their partnership at the upcoming Texture vs. Race Summit, scheduled for May 4–6 in Baltimore, Maryland. The event will take place at the historic Frederick Douglass-Isaac Myers Maritime Park Museum and is sponsored by hair tech leader Myavana.
The summit will feature Hydrasilk as a central product highlight, offering attendees exclusive access to NU Standard’s founders and expert-led discussions on the evolving landscape of textured hair care. Registration and event details are available online.
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