Beyoncé’s highly anticipated Cécred hair care products are now available for purchase at Ulta Beauty stores nationwide, both in-store and online. Fans of the superstar can explore the full Cécred collection, which includes popular products such as the hydrating shampoo and conditioner, the fermented rice and rose protein ritual, and the highly praised restoring hair and edge drops.
In addition to the product launch, Ulta Beauty is taking the Cécred experience to the next level by offering exclusive salon services. Over 7,000 stylists across Ulta’s 1,400+ locations will be trained on the Cécred line and will provide hair treatments like scalp revival, protein treatments, and hydration services at The Salon within Ulta stores.
Beginning May 18, Ulta Beauty will also host a weekly “Cécred Sunday” event at 200 locations, where customers can enjoy exclusive services inspired by Beyoncé’s own hair care routine. Each participant will receive a complimentary mini Temple Oud candle, adding a touch of luxury to the experience.
Cécred’s debut into retail came as the brand marked its first anniversary in February. Launched on February 20, 2024, Beyoncé’s line has quickly gained popularity, celebrating all hair types and textures. The singer, who first teased the launch in May 2023, shared the inspiration behind the line, reflecting on the influence of her mother’s hair salon on her life.
“I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls,” Beyoncé said in an Instagram post. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”
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