Makati City’s Whitespace recently played host to the enlightening Dove Care Labs event, where an assembly of Filipinas was granted an opportunity to delve into the science underpinning optimal hair care. In an endeavor to empower women through knowledge, Dove orchestrated this distinctive occasion, featuring experts who demystified the intricacies of hair care. Here are five illuminating discoveries attendees took away from the immersive experience.
1. Dual Fronts of Hair Damage:
According to Daniella de Leon-Gaguan, R&D Country Lead for Unilever Philippines Beauty and Wellbeing, more than half of Filipino women grapple with hair damage, a concern encompassing both the hair’s surface and its inner core. Externally, the cuticle, the hair’s protective shield, can be compromised, while internally, structural breakdowns and protein loss can occur. Factors triggering such damage encompass styling heat, chemical treatments, and environmental pollutants.
2. Keratin’s Vital Role and Replenishment:
De Leon-Gaguan underscored the imperative role of keratin as the foundational constituent of hair. Drawing from Dove’s extensive hair and scalp research, she expounded on the brand’s pioneering use of keratin in its product range. De Leon-Gaguan detailed the comprehensive approach, stating, “We formulated our shampoos, serums, and conditioners with keratin to make sure it helps replenish the lost keratin from damage. Second, we have serum ingredients that nourish the cuticle layers externally and patented keratin-repair actives that penetrate the core at the cellular level.”
3. Psychological Impact of Hair Damage:
Clinical psychologist and registered psychometrician Dr. Alodia Cueno-Mercado highlighted the psychological facet of hair damage, considering hair as an extension of one’s identity. Citing a study, she illuminated that hair damage can significantly impact self-esteem and confidence, with a majority of women feeling more empowered and confident when their hair is in prime condition. This underscores the importance of a robust hair care routine.
4. Cruciality of Scalp Care:
Dr. Mara Evangelista-Huber, a certified dermatologist and dermatopathologist, along with Karen Ibanez from Unilever Philippines Beauty and Wellbeing R&D, delved into scalp care intricacies. Evangelista-Huber accentuated the scalp’s uniqueness, being the oiliest part of the body. Neglecting scalp care can birth an array of problems, including dandruff. Attendees were introduced to Dove Dermacare Scalp products, designed not only for sensitive scalps but also for bolstering hair strength and smoothness.
5. Personal Voyage of Hair Care:
An overarching takeaway from Dove Care Labs was the acknowledgment that hair care is an individualized expedition. This notion was brought to life through four distinct demo labs, each corresponding to a Dove Hair variant catering to diverse concerns. Through captivating tests and interactive activities, attendees were educated on Dove’s prowess in addressing hair damage and scalp dilemmas, all while championing real science and genuine beauty.
In the realm of Dove Care Labs, a tapestry of insights was woven, cementing Dove’s status as a global authority in hair damage and scalp solutions. A testament to its standing among dermatologists, Dove delivered on its commitment to endow real women with authentic knowledge and enduring beauty. The event’s resonance reverberated through a blend of experiential learning, reinforcing the axiom that understanding one’s hair is the cornerstone of nurturing its vitality.
