The recent Dove Care Labs event in Makati City, Philippines, revealed the intriguing science behind haircare, empowering women with knowledge to achieve their healthiest hair ever. Here are five fascinating insights from Dove Care Labs:
1. Damage Strikes Both Inside and Outside Hair:
Hair damage isn’t limited to the surface; it can affect the cuticle and the cortex of hair. External factors like styling heat, chemical treatments, and environmental elements contribute to surface damage, leading to issues like frizz, dryness, dullness, and roughness. Internally, hair can suffer from issues such as split ends and hair fall.
2. Keratin: The Building Block of Hair:
To combat and prevent damage, replenishing the building block of hair, keratin, is vital. Dove’s haircare products, backed by extensive research, including from R&D centers in the Philippines, incorporate revolutionary ingredients like keratin to replenish what’s lost due to damage. These products also nourish the cuticle layers with nutrients and penetrate the cellular core with patented keratin-repair actives.
3. Psychological Impact of Hair Damage:
Dr. Alodia Cueno-Mercado, a clinical psychologist, emphasized that hair is an extension of oneself. Damage to hair can profoundly impact a woman’s self-esteem and confidence. Studies have shown that women feel more confident (81%) and powerful (72%) when their hair looks great.
4. The Importance of Scalp Care:
Dr. Mara Evangelista-Huber, a board-certified dermatologist, and Karen Ibanez, a product development specialist, discussed the significance of scalp care. The scalp is the oiliest part of the body, and neglecting it can lead to various issues, including dandruff. Dove Dermacare Scalp offers both haircare and scalp care solutions, ideal for sensitive scalps, promoting smoother and stronger hair.
5. Haircare is a Personal Journey:
Dove Care Labs underscored that haircare is a personal journey. Attendees experienced this firsthand through four demo labs representing different Dove Hair variants addressing diverse hair concerns. Dove, with its focus on real science and real beauty, is trusted by dermatologists globally and empowers women with knowledge to embark on their unique haircare journeys.
