Lauren Mackellar, a renowned celebrity hairdresser with 16 years of experience, catered to clients like Zoe Foster-Blake and Holly Valance. Despite her expertise in dealing with various hair types, Lauren struggled to find hair products she could wholeheartedly recommend to her clients to address their hair-related concerns.
Lauren recalls, “Even though I’d worked in the industry for close to two decades, I couldn’t find anything I felt confident recommending that offered any long-term benefits or support with the hair changes women experience through their lives.”
She continued, “While there were a lot of products around that gave a really lovely cosmetic result, there was nothing I could see that gave any long-term result.”
Lauren recognized that women, just like men, experience hair changes as they age. These changes encompass post-partum hair loss, textural alterations due to hormonal shifts and aging, and hair loss resulting from stress or health issues.
Frustrated by the lack of effective hair products that could address these concerns, Lauren decided to take matters into her own hands. In 2020, she embarked on a journey to formulate what would soon become her highly sought-after brand: Robe Haircare.
Lauren’s vision was clear: to create a haircare range that fulfilled her long-standing wish as a hairdresser—a range that genuinely delivered longer, stronger, and healthier hair for all hair types.
Robe Haircare’s formulas were meticulously crafted, incorporating ingredients with centuries of history in Chinese medicine, natural medicine, and ayurvedic traditions known for promoting hair health and growth. These included sea moss and nettle, which Lauren had used herself with remarkable results, especially during periods of hair loss due to stress-related factors.
Lauren’s personal life took a challenging turn when, midway through developing Robe Haircare, she received a cancer diagnosis that required intensive treatment, including chemotherapy that would lead to hair loss.
However, Lauren began using the hair tonic she had developed for her own hair, applying it to her scalp during this challenging time. Remarkably, she noticed her hair starting to regrow a few weeks later, a testament to the power of the product she had created.
As Lauren faced a brain tumor diagnosis and subsequent surgery, she persevered, continuing her journey to complete Robe Haircare, her dream project.
In her words, “The fact that my hair grew back thicker and healthier than ever before, all while doing chemotherapy, is pretty incredible.”
Robe Haircare officially launched earlier this year, and the response has been nothing short of phenomenal. Users have hailed the products, which include a range of shampoos, conditioners for various concerns, leave-in treatments, and the hair tonic that played a pivotal role in Lauren’s own hair restoration journey.
People who have tried Robe Haircare products have described them as “amazing” and “so good.”
Lauren’s goal is clear—to help as many people as possible regain their confidence and love for their hair by using products that actively support their hair’s health and growth. Robe Haircare is poised to make a lasting impact in the world of haircare.
