Hong Kong, September 7, 2023 – Prepare to immerse yourself in a four-day hair care extravaganza at the Hair Recipe “Wanomi Festival,” taking place from September 7th to 10th at the Fashion Walk atrium in Causeway Bay. This extraordinary event is a testament to the strong collaboration between P&G Hong Kong and Mannings, showcasing their dedication to offering top-tier hair care products to the Hong Kong community.
A Flourishing Partnership for Hair Care Excellence
In this dynamic partnership, Hair Recipe’s groundbreaking “Wanomi” series, introduced less than two years ago, has revolutionized the industry, achieving remarkable growth and exceptional performance in Hong Kong’s premium hair care product market. “Wanomi” by Hair Recipe harnesses the nourishing properties of pure rice, promising a radiant hair transformation in just 14 days.
The successful synergy between P&G Hong Kong, renowned for its brand-building prowess, and Mannings, Hong Kong’s largest health and beauty product chain and a leader in the treatment haircare market, has paved the way for the Hair Recipe “Wanomi” series’s outstanding success. Combining P&G’s innovation and expertise with Mannings’ execution and planning capabilities, discerning consumers now have access to an exceptional hair care and treatment series delivering superior results.
To showcase the excellence of Hair Recipe “Wanomi” and elevate consumer awareness and adoption, P&G Hong Kong and Mannings are proud to present the inaugural limited-time promotional event: the Hair Recipe “Wanomi Festival.” This event underscores the robust partnership and strategic alignment between the two companies, emphasizing their unwavering commitment to delivering high-quality, exceptional products to consumers.
Michel VanCauwenberge, Senior Sales Director, P&G Hong Kong & Macau, underscores P&G’s consumer-centric approach to product innovation, stating, “P&G always places consumers at the center of product innovation and development. We have noticed that Hong Kong consumers not only appreciate products with natural ingredients but also have shown a new trend in using naturally derived components from food for hair care in recent years. We are honored to collaborate with Mannings to introduce the Hair Recipe Wanomi to Hong Kong, providing consumers with an even more exceptional hair care experience.”
Elisabeth Van Den Berkmortel, Mannings’ Commercial Director – Health & Beauty Hong Kong & Own Brand Health & Beauty, shares the excitement, saying, “Mannings has always been committed to providing customers with high-quality and exceptional products. We have noticed an increasing number of customers seeking premium hair care products emphasizing natural and healthy ingredients. We are delighted to collaborate with P&G Hong Kong to introduce the Hair Recipe ‘Wanomi’ series, offering superior hair care experiences. Coupled with our diverse and high-quality retail services, we believe that this partnership will undoubtedly further drive the upscale development and growth of Hong Kong’s hair care product market.”
Discover the Brand’s Story and Craftsmanship
From now until September 10th, the “Wanomi Festival” invites you to delve into the enchanting world of Hair Recipe “Wanomi”. Experience video presentations and demonstrations that unveil the meticulous process of extracting essence from thousands of rice grains. Witness the remarkable penetrative power that infuses vital nutrients into the core of your hair. Immerse yourself in the brand’s dedication and craftsmanship within a serene and minimalist ambiance, featuring a wooden cabin aesthetic and a giant rice grain installation symbolizing the nourishing effects of rice on your scalp and hair.
Crafted with precision and nutritionist expertise inspired by the concept of “you are what you eat,” the series, which includes shampoo, conditioner, and rice oil, features premium rice bran essence. Using a unique extraction technique, a single drop of this essence is extracted from thousands of rice grains. With a simple three-step regimen of cleansing, conditioning, and nourishing your hair and scalp, experience a hair transformation within 14 days, radiating a natural, healthy shine.
