The Khaite brand is synonymous with the image of a chic, on-the-go downtown woman. Think of the iconic moment when Katie Holmes was photographed wearing a Khaite cashmere bra and matching cardigan in 2019—it’s an image that continues to inspire the brand’s aesthetic.
When it came to creating the beauty look for the Spring 2024 collection, Khaite’s founder, Catherine Holstein, and her longtime collaborator, Guido Palau, explored just two hair looks before settling on the final runway choice: a wet-look updo that’s sleek in the front but delightfully tousled in the back.
Palau explains, “Wet hair, pulled up in a messy knot, is an unexpected look for this show. It’s the wrong hairstyle for a woman wearing such beautifully made clothing. But this downtown updo is one of those instances when the wrong becomes the right.”
This unconventional approach aligns with stylist Allison Bornstein’s “wrong-shoe theory,” which suggests that pairing a fashion look with a surprising shoe choice adds personality and uniqueness. Imagine how different the vibe would have been if Khaite’s fierce Spring 2024 collection had graced the runway with softly blown-out, romantic hair.
Achieving the wet-hair look for the 44 models in a limited timeframe required Tresemmé’s Extra Hold Hair Mousse. Palau emphasizes the importance of saturating the entire head of hair generously with mousse. He advises, “Once you’ve put in what you think is enough mousse, just go ahead and add a little more.”
To recreate the look, gather your hair smoothly into a mid-back ponytail using your hands and secure it. Then, twist and secure with pins, leaving a few tendrils hanging loose for a touch of rebellion and edge.
For those concerned about actually sporting wet hair outside (perhaps fearing Grandma’s admonition about catching a cold), rest assured that the mousse only creates the illusion of wet hair. When finished with Keratin Smooth Shine Serum, it appears drenched but remains dry for hours.
Palau describes the essence of the Khaite woman as cool and modern, embodying an exciting juxtaposition. She’s impeccably dressed in luxurious clothing, but when it comes to her hair, she’s effortlessly chic—throwing it up hastily to get out the door. This aesthetic perfectly aligns with the season’s theme of cosmopolitan women on the move, confidently striding forward.
